2014 NBA Team Sponsorship Activation of the Year
Last week at the NBA Sponsorship Workshop we were honored to receive the Activation of the Year award from our peers for our ‘Bucks Best Brat’ program.
It was a collaborative effort that partnered us with Usinger’s and Pick ‘n Save to run the multi-channel campaign. Amy Brooks, NBA Executive Vice President, Team Marketing & Business Operations:
The Bucks designed a fantastic, digitally-focused program that delivered on the partners’ objectives to engage fans, drive retail traffic and promote brand affinity. The program was extremely unique in that it combined multiple partners and many different channels to connect with fans in a fun and creative way.
Well done team.